publishing

A Bibliophile’s Christmas Fantasy

December 18th, 2017 by Madalena Cardoso | Posted in Blog | Comments Off on A Bibliophile’s Christmas Fantasy
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Winter is here. There are magical light displays on the streets. Christmas markets are open. There is mulled wine and cinnamon treats, and large crowds of people wearing colourful reindeer jumpers shopping for presents. Snow has already made an appearance, with gentle snowflakes covering everything in white in Stirling.

Indeed, it’s beginning to look a lot like Christmas, everywhere you go. And everywhere includes bookshops. For our Marketing Management and Communication module, we were asked to look at current bookshops’ practices, and so I went to Edinburgh and did a small tour. It was during my trip that I noticed how retailers have really outdone themselves this season by employing creative strategies and introducing sensory elements to entice customers, from decorations to special offerings and fun events.

In Princes Street Waterstone’s, in Edinburgh, a gigantic Christmas tree has been set up. Green garlands are everywhere. Book displays showcase a selection of interesting themed titles – classics, crime novels, new releases, and more – and there are many promotions taking place. Other chains such as Blackwell’s, in South Bridge, have devoted great attention to their store windows, immediately capturing a passer-by’s interest.

Independent bookshops, being smaller in size and naturally more flexible, manage to design more unique and memorable experiences. At Golden Hare Books (established in 2012 and located in the Stockbridge area), for example, there is relaxing jazz music playing in the background, free delicious mince pies and tea, and a wood-burning stove is on to keep customers warm. There is a pleasant incense aroma in the air and you can buy already-wrapped books with mysterious labels to surprise yourself for Christmas. There is also a Christmas “book tree” on one of the tables. Touch, smell, sound, sight and taste. The interplay of the five senses is quite clever, contributing to shape a cosy, familiar and welcoming atmosphere.

Booksellers are finding innovative ways of remaining operational in today’s extremely competitive environment. Although online book shopping is perhaps more convenient and cheaper, it is only in physical venues where one can experience such wonderful things. There’s quite nothing like browsing in a bookshop, especially during Christmas time. But, it must be said that, as a Publishing student, my opinion might be (slightly) biased.

 

 

 

Fiona Logan, MLitt Publishing Studies 2017-18

December 18th, 2017 by Fiona Logan | Posted in Student Profiles | Comments Off on Fiona Logan, MLitt Publishing Studies 2017-18
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I am excited about the prospect of being able to contribute to the production of books. Back when I was a little girl my Dad used to read to me every single night in the hopes that I would become as obsessed with books as he was. My favourite of the books he read to me was The Lion, the Witch and the Wardrobe written by the wonderful C.S. Lewis. That was the first book that seriously got me hooked and it certainly was not the last. There’s just something enchanting about books that you simply cannot get anywhere else.

Therefore, like a true bibliophile, I thought the best undergraduate course for me would be English Literature (with Journalism Studies). Whilst I was studying I questioned what kind of job I would like after I graduated. I knew that I did not want to be a teacher so I gave journalism a go and interned at The Scottish Sun. That wasn’t for me. Then I saw that the University of Stirling had a Publishing MLitt course and I knew that was what I wanted to do. Having studied the course for over almost two months now, I know that I have made the right decision.

I am thoroughly enjoying the course and I am learning a lot, so although I thought I would definitely go into Editorial before I started the course, that could well change as the likes of marketing, design and production have also caught my eye. My family and friends have used me as their unpaid proofreader for years so I am gravitating towards a proofreading role as then I would at least be getting paid to do something I’ve been doing free for years now.

I am getting involved in as many things as I can: attending book fairs, book launches, SYP events, and I am keeping up to date with internship opportunities.

You can find me on:
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Marija Katiliute, MLitt Publishing Studies 2017-18

December 18th, 2017 by Marija Katiliute | Posted in Student Profiles | Comments Off on Marija Katiliute, MLitt Publishing Studies 2017-18
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After starting high-school in Scotland (I’m originally from Lithuania) at around the age of fifteen, I was in a constant learning mode. Trying to fit into a new environment, improve my English and make new friends took a toll on my reading habits. A few years later, I went to study Film and Media at Queen Margaret University in Edinburgh, which seemed right to me as it fit in with my interests at the time. Once I’d graduated, I was overwhelmed by the question that so many of us have after university: what do I want to do now? In the end, it took me two years to finally figure out I wanted to go into publishing.

During that period, I took a job at Caffe Nero which gave me a career path to focus on. I’m glad I did, as I got a chance to be the guest editor for our UK-wide employee newsletter in July this year and learn about the publishing processes, whilst also getting management experience as a shift leader/assistant manager in the shop.

The time I spent away from studying gave me more freedom to read and find my passion for books again after what I will call “a decade-long reading hiatus”. So, with this new-found interest in publishing, I started doing research on the industry and decided to continue with further education in Stirling.

The course has so far taught me so much about publishing and the opportunities available. Outside of studying, I’ve already managed to snag a place as a shadow panel judge for the Saltire Society, and I’m on the conference committee with the SYP. I was also offered a two-week work placement at Penguin Random House, which starts at the end of November. I have never worked so hard and enjoyed myself at the same time!

Currently, I’m interested in marketing and production roles, as they seem most suited to the skills I have. But there’s still so much to learn about publishing, and I think this course will be just the thing I need.

Find me on Twitter, Bookstagram, personal Instagram and LinkedIn.

Sara Amateis, MLitt in Publishing Studies 2017-18

December 18th, 2017 by Sara Amateis | Posted in Student Profiles | Comments Off on Sara Amateis, MLitt in Publishing Studies 2017-18
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The first time I asked my parents to buy me a book they were of course a little bit skeptical about the fact that I really wanted to read it, and, as all the parents do with their children, they said “Do you know that if we buy it you’ll have to read it, right?”. I still remember which book it was. It was a children’s book, so it wasn’t long, but I was little and by the time we went back home I had already finished it. I really think that from that moment my life changed. Some years after that episode I was very interested in a series of children’s novels, but I wasn’t still able to search for info about them on the internet (things weren’t as handy as they are today) and I wasn’t sure if sooner or later the next book in the series would have come out. I was sad, and my dad kept telling me that probably the sequel would never have come out. One night, during a celebration in my city, I entered a bookshop (open until late for the occasion) with my parents and, illuminated by a flash of light, there it was! I started crying, and on the way home I fell asleep hugging my book. These are only two episodes in my life connected to books, but I think they can clearly explain why, when I had to choose what to study for my Masters I chose Publishing. If it hadn’t been for books I wouldn’t have travelled through time and space as I did and I still do, living incredible adventures and very intense emotions, and now I’ve the chance to be part of the process that gives other people the possibility to live of all that.

Before deciding to follow this path I graduated in Cultural Heritage (Archaeology, Art History, Archival and Library Sciences) at the University of Torino (Italy), following a program that allowed me to acquire knowledge mainly about History, Art and Literature, all things that, I believe, can be useful to me even working in Publishing.  I haven’t decided which area of the Publishing industry I want to work in yet, but this University is giving me the opportunity to learn a lot of things about all the aspects of the Publishing world. At the moment what I know is that being part of the creative process of a book is amazing! When (last year) I started looking for  information about the University of Stirling I knew that this was the right choice for me: I’ve always been completely in love with Scotland, the campus in Stirling is astonishing and the program is very well organized, offering a complete view on the Publishing industry with very practical modules. So, you see… easy choice!

Find me on Twitter and LinkedIn.

Cortney Alexandra Lee | MLitt Publishing Studies 2017-18

December 11th, 2017 by Cortney Alexandra Lee | Posted in Student Profiles | Comments Off on Cortney Alexandra Lee | MLitt Publishing Studies 2017-18
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Having travelled and lived in a range of countries growing up, there was one constant for me and that was – schooling. My deep set love for learning has seen me through my earliest years and has still never left me. Netflix has yet to run dry of documentaries I want to digest and there is no end to the TED Talk archive that I want to devour. I find learning to be one of the most stimulating things at any age or level.

It is this desire to learn that has predominately led me to Stirling University for the MLitt Publishing masters. Having taken an internship at a publishing house in Glasgow, I decided it was the best next-step to take. It’s been such a satisfying course to embark on, primarily because of the direct link it has to the publishing industry. The course is well thought out and serves to mimic scenarios that would seem to appear in a professional setting. Assignments and tasks are set to establish skills to help navigate through certain aspects of the publishing industry. It’s this aspect that really piques my interest because it’s so encouraging learning something that is directly applicable to ‘real-life’ situations.

After completing my English Literature degree at Glasgow University and prior to coming to Stirling, my husband’s work took us to Portland, Oregon. The impression I got whilst living in Portland, was that it seemed to be the epicentre for design. This sparked my curiosity and interest, particularly in relation to communication design. The amount of visual expression throughout the city and amongst new found friends, was fascinating to learn about. One aspect of the course that I’m really enjoying, is the lessons given in InDesign and Photoshop. The level of detail involved brings such a satisfying element to the processes and techniques we’re beginning to understand.

The publishing industry is seemingly vast and dynamic. It proves to be an industry that is constantly evolving and is creative at its core. I’m eager to enter the field and continue my learning. The production, design or marketing side of the industry have caught my attention,  though, the more I learn about the intricacies of the differing roles within publishing, the more open I find myself becoming. I am absolutely thrilled to be studying such a varied and dynamic industry, and with each passing week I seem to be even more taken with a different aspect of it.

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Mireia Pauné, MLitt in Publishing Studies 2017-18

December 11th, 2017 by Mireia_Paune | Posted in Student Profiles | Comments Off on Mireia Pauné, MLitt in Publishing Studies 2017-18
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I spent my childhood and my teenage years reading and evaluating all the books I could find. If I had a book in my hands, I couldn’t avoid reading it, no matter what. This passion for books and words was the feeling that pushed me to study Journalism in Universitat Autònoma de Barcelona, hoping that someday I would be able to work in this sector.

While studying my Bachelor’s Degree, I was involved in different media, such as a local radio, Catalonia’s autonomic TV and a newspaper. I also created a blog and wrote reviews about the books I read and articles about fashion, culture and films. This experience made me discover a big social media community interested in books, culture and fashion and, two years ago, I started a monthly collaboration in a radio program talking about fashion and culture.

After finishing my Bachelor’s degree in Journalism, I was combining my last years studying music (my other passion), and working in my first job. Being in charge of the communication department of a private business helped me to gain experience and improve my skills in corporate journalism. Regardless that I truly enjoyed being part of all these amazing teams, I wanted to follow my passion and work in the book industry.

The best way to do so was enrolling in the Mlitt in Publishing of Stirling University; being a year abroad in Scotland, learning all the skills that I love, like design, marketing and book production. It was the experience I have always dreamt of. Seeing all the internship opportunities that the course offers, the excitement of being part of the SYP and the cultural richness cities like Edinburgh and Glasgow have, I do not doubt I am going to live this year to the fullest. My publishing career has just started!

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Sarah Shannon MLitt in Publishing Studies 2017-2018

December 11th, 2017 by Sarah Shannon | Posted in Student Profiles | Comments Off on Sarah Shannon MLitt in Publishing Studies 2017-2018
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 I grew up on a small farm outside of a little town called Wexford, in the tiny yet beautiful country of Ireland.  An area which is also home to a few famous Irish authors.

I was a relative late comer to the world of bibliophiles with the Redwall series by Brian Jacques and Lady Grace mysteries by Grace Cavendish the two series which cemented my now slightly obsessive love for books in my early teens. Once they came along I haven’t stopped reading much with only occasionally taking forays into reality. I read mostly fantasy and sci-fi titles in my spare time so at heart I am a traveler of worlds both fictional and real.

Fast forward, I did my undergraduate degree in Dublin at UCD (University College Dublin), diligently completing a B.A joints honors in English and Music, learning more about the Beatles and James Joyce than I knew I wanted to know and making friends from all over the world. Roll around my third year in college and the inevitable question of what to do with myself afterwards pops up. I knew I wanted to do something with books but at that point I decided I at least at the time I didn’t want to be an author so working in publishing was the logical and exciting alternative for me. So, that brought me to the University of Stirling and my first time living outside of Ireland.

I have an ambition of becoming an editor driven by a love for words (both written and spoken) and how they fit together to create something more. As this course has taught me there is much more to the publishing industry than I had realized but also that with a lot of hard work and determination I can be a part of the publishing industry.

Diane Hill, MLitt in Publishing Studies 2017-2018

December 7th, 2017 by Diane Hill | Posted in Student Profiles | Comments Off on Diane Hill, MLitt in Publishing Studies 2017-2018
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I love books, and I’ve always thought of myself as having an eclectic taste when it comes to literature. My all-time favourite series has got to be Lord of the Rings by J.R.R. Tolkien. In fact, my copies are so well used that the spine is starting to show some serious wear. I am also an avid Stephen King and Ian Rankin fan. Gothic fiction, however, is my favourite genre. It is this love for books that made me initially study a BA in English and Journalism studies from the University of Stirling. This course brought together my love for books, and also my love for writing. It also equipped me with the skills and experience to write content for online and magazine publications, which I have accumulated into a portfolio.

I took a year out after graduating to focus on finding my direction in life. I enjoy journalism, however, I felt that it wasn’t a career choice I wanted in my future. Deciding to further my education, I came across the MLitt Publishing Studies course and everything seemed to click into place. I have learned so much from my time on this course. It has helped me come to the decision that Editorial is the career path I’d like to take. I’m very interested in working in an area related to Young Adult fiction or children’s books.

In my spare time, I am an avid short story writer and have only just begun sending them away to fiction magazines for publication. I have also acted as a proof-reader for friends who are current and past students. This has ranged from essays to dissertations. This course has also allowed me the chance to apply for internships to try and gain some experience in this industry.

I can be found on Twitter.

Kathryn Haldane, MLitt in Publishing Studies 2017-18

November 29th, 2017 by Kathryn Haldane | Posted in Student Profiles | Comments Off on Kathryn Haldane, MLitt in Publishing Studies 2017-18
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The question I was asked most as a child was ‘so you’re going to be an author when you grow up?’. This seemed like a logical idea; I read and wrote voraciously, and I thought that if I could do this for the rest of my life, that would be pretty much perfect. As I got older, I discovered that it’s not so easy to just become an author, and I still can’t find many jobs that involve me sitting and reading all day long. It took me a surprisingly long time to discover that publishing was a possible career option for me. For the longest time, I was so absorbed by the contents of the books themselves that I never gave much thought to how they actually came into being.

My interest in stories made me choose an undergraduate degree in English and Film Studies at The University of St Andrews. Although I enjoyed many aspects of my undergraduate degree, I learned that I did not want to work as an academic studying books for the rest of my life, but would still love to work around them in some capacity. I did as much work experience as I could to try and figure out where my interests lay, and did several placements at TV and newspaper businesses. They were fascinating, but they affirmed to me that working with books was what I definitely wanted to do.

After graduating this June, I stayed in St Andrews to work through the summer while applying for jobs and internships in publishing, and was finally rewarded with an internship at Alban Books in Edinburgh. It was an interesting and informative experience, and thankfully made me completely certain that I wanted to work in the publishing industry. Only late in the summer did I come across the MLitt in Publishing Studies at Stirling – I never knew such a thing existed, and right away I knew it was what I wanted to do. I never thought I would be going back to university to do postgraduate study, but I liked how vocational the course at Stirling seemed to be, and was excited by the prospect of learning real skills I could use in the workplace. I’m particularly looking forward to doing work experience at local publishing houses to get a feel for which area of the industry I would like to work in, and of course living in another beautiful part of Scotland.

Twitter: @kathrynhaldane

Ana Tratnik, MLitt in Publishing Studies 2017-18

November 29th, 2017 by Ana Tratnik | Posted in Student Profiles | Comments Off on Ana Tratnik, MLitt in Publishing Studies 2017-18
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As long as I can remember I wanted to be a librarian, which pushed me to enrol in Library Science and Publishing after finishing high school, at the University of Ljubljana.

Since traveling has always been my passion, I aimed to do an internship abroad as part of my studies. After finishing my undergraduate degree, I got an opportunity at Icelandic Publishers Association, where I gained hands-on experience in publishing. Working with different publishers and organizing local book fairs gave me a great insight into publishing Icelandic literature and its marketing. Also, at this time, I became aware that researching foreign book markets, comparing them with the ones I already know and follow, gives me joy. My mentor during the internship (one of my favorite people in the world) was always telling me to be brave and not afraid to make mistakes, think out of the box, and everything would eventually work out. And it did.

When I returned back home to the sunny side of the Alps I mostly spent my days hiking, rock climbing, cycling, beekeeping and knitting on chilly days. Then, I came across the MLitt in Publishing studies at the University of Stirling webpage and I felt the need again. Publishing is what I want to study; I also want to pursue a career in right sales, marketing or editing. I am especially interested in books on alpinism, non-fiction, and literary fiction – the ones that change my perception of the world and shake prejudices off. I hope to someday work with people that are passionate, and who love their jobs; to me, that is the best way to grow professionally and personally. In the meantime, I am happily exploring the hills of Scotland, biking around historic Stirling and getting to know the publishing industry in the UK.