Recently in China, the growth of a new net fiction website is catching people’s attention – Wuxiaworld, a overseas website which was founded in December 22, 2014, and the current average monthly page views is over 70 million within less two years. It is indeed a remarkable achievement as the monthly page views of the original website – Qidian is only 580,000.

From Alexa, we can see that the traffic ranks has dramatically increased. The majority of the audience are from the U.S.A. The audience totals 100 million. As a simple fiction site, this should be a very good achievement. For the growing trends, it can be seen as explosion.

But it is quite hard to compartmentalize this kind of fiction, writers write the novels down chapter by chapter and publish them through the fic-website. If their works are really popular, some publishers will also help them to publish the real books for both the writers and readers. It is a kind like light novels from Japan, but most of them are seen as Pulp fiction. A great numbers of Chinese are wondering why these fictions are becoming so popular in the western countries.

Or in the other word, why Europe and the America do not have this kind of net fictions? Or do they have this kind of commercialization of the system?

Before the development of the network, Europe and the United States have established a mature mechanism for best-selling book. Formed readers, a well-developed publishing mechanism, and stable author groups & agencies.

This is the most advanced printing system, from the 18th century it bumped all the way to come over. When the network comes, this system seems not work well with the network.

However, compared with the network publishing system, this traditional production system is obviously slow and not flexible enough. A best-selling book can raise the profile of authors for a few years, but it would be eliminated if the text need to update in more than a week. Moreover, the best-selling author is very difficult to face the competition as the author of the net fiction, facing the reader – this work is often done by the editor. This relationship is not enough “flat”, the innovation is not fast enough, the grasp of the market is not precise enough.

This system has been defeated, in fact, as Fifty Shades of Grey was the fanfiction of Twilight originally, written and published on the Internet. At first some publishers do not want to make it real and it also have some problems about the IP right. However, the final market proved that this is actually the reader wants to see.

It seems that the net fiction has strong life: the users product the content, the authors tried to form the perfect rules and settings again and again, and the following group of authors will share, inherit and develop these routines, styles and settings. And this process is very fast and flexible response.

Therefore, Chinese net fictions are becoming popular for foreign readers. This is the victory for the new media, new mode of production, against with the old media, the old mode of production. And for some national conditions and the accumulation of pressure and power, making this process particularly fierce.

Europe and the United States literature industry is well developed, but there is a gap between the authors and the readers. The author needs help from press to meet with the reader, the reader can only passively wait for works from the press. Harry Potter, Twilight, and so forth are liked by the masses, but because of their poor literary style they were rejected by many publishing houses.

The net fiction can avoid the disrupt from the publishers, authors can release their works on the internet, a simple truth, less risks for publishers but represent the masses needs.