Min Yu reports on Vivian Marr (OUP)’s Visiting Speaker session:
Oxford University Press is a worldwide academic publisher. We were so lucky to have Vivian Marr, Head of Language Acquisition from the Global Academic Business to give us a presentation about OUP. According to Vivian’s talk, we know so much information about the press and learned useful knowledge.
First of all, Vivian introduced the important history timeline of the OUP, for example, in 1478, first book printed in Oxford, first publication of Oxford English Dictionary (in instalments) in 1884 and OED online launched in 2000. With the develoment of OUP, it has enabled excellent research, scholarship, and education by publishing worldwide. When Vivian introduce the range of publishing, we are surprised that OUP has 6500 employees in 60 countries and more than 4000 employees are outside the UK. It has more than 6000 new copyrights per year across 40 languages. We can see OUP is the largest and most successful University Press in the world.
Then, Vivian presented the structures of OUP and its governance. It is amazing that its publishing branches are in 13 countries, offices in another 50 countries and representation in more that 50 countries. OUP has 5 main business groups to maintain and extend the market: Global Academic Business,English Language Teaching, Oxford Education (Oxed), Asia Education and OUP Esp.
OUP also has rapid digital growth, with its digital sales doubling in the three years 2012. OUP now has more than 15,000 UK and US titles available as eBooks, and 250 mobile Apps for iPhone, iPad, and other mobile devices-developed using OUP content. Finally, Vivian told us about the development of dictionaries at OUP in the future. Dictionaries are also very important because they provide new business and revenue opportunities because digital licensing income of the dictionaries will replace the lost print salses revenue. In the future, OUP would like to lead the global brand in the world, so it has some global language solutions, for example, it will use a global content brand to work with global technology companies.
After Vivain’s presentation, I learn so many useful things.She also gave us some useful websies and twitter presence, so if you want to learn more about OUP, you can visit these :
Twitter presence